I love working with Gravity Forms, it is a very versatile forms plugin, and has a very extensible codebase and great developer documentation. Which is great when you need to do some very specific form related stuff.

Recently I was contacted to create a deep integration with the Ontraport business automation platform and CRM and WordPress.

During this project I achieved the following : 

A custom gravity form feed to send form data directly into the Ontraport CRM.

A number of custom Gravity Forms Fields that pulls data from the Ontraport API to populate Gravity Forms field values. 

For instance, let’s say there is a field in the Ontraport CRM containing Regions. Website admins can now drop the custom  Regions field on a Gravity Form and it will be populated with the data from Ontraport and in turn return this data and values in the required format for Ontraport through the feed.

Pretty cool stuff, and highlights the versatility and extensibility of Gravity Forms.